Director SS Rajamouli, who is basking in the huge success of his latest release Eega, had recently announced that he would take a break to spend some time with his family before he start working on his next project. But the director is enjoying the break. Instead, he is busy promoting his next production Andala Rakshasi.
SS Rajamouli has jointly produced the movie Andala Rakshasi with Sai Korrapati. The filmmaker, who is all charged by the success of Eega, is planning for grand way to promote the movie, which is slated to hit the screens August 10. He says, "We are going to promote it in a unique way. I believe in promoting a film aggressively to reach the audiences."
Andala Rakshasi is a romance drama, which is written and directed by debutante Hanu Raghavapudi. The film features newcomers Naveen Chandra, Rahul Ravindran and Lavanya Tripathi in the leads. Radhan has composed music, while Murali handled cinematography for the movie.
However, SS Rajamouli had worked restlessly for two years on the movie Eega, which has been released as Naan Ee in Tamil and Eecha in Malayalam. The movie has got overwhelming response not only in India, but also in international market. It has crossed Rs 50 crore mark at the worldwide Box Office in the first week.